“Apple was in very serious trouble, and what was really clear was that if the game were a zero sum game, where if Apple were going to win, Microsoft has to lose, then Apple was going to lose. A lot of people’s heads were in that place at Apple, even in the customer base. There were too many people at Apple playing the game of “if Apple is going to win, Microsoft has to lose.” It was clear that we didn’t have to play that game; Apple wasn’t going to beat Microsoft... Apple didn’t
have to beat Microsoft. To me, it was essential to break that paradigm.” Steve Jobs, 2007, on his return to Apple
